St. Thomas Law Review
October 2, 2026By Ashley Sanchez
What makes an influencer influential? It is not simply the number of followers, likes, or views. It is the authenticity they portray, creating the belief that the person behind the screen genuinely likes what they are recommending. A favorite pair of leggings, a skincare routine, or an energy drink feels different when it appears in […]
FeaturedFederal Trade CommissionThe Lanham ActTrademark Law
February 10, 2026By Ashley Sanchez
“Made in the USA” has long been more than a label. It is a promise of quality, ethics, and authenticity that influences how consumers shop and how brands price their products. In the beauty industry, where ingredient sourcing is increasingly global but branding remains deeply domestic, that representation is now under scrutiny.[i] Recent federal […]
AntitrustCaliforniaFeaturedFederal Trade Commission
October 28, 2025By Ashley Sanchez
What happens when exclusivity is not a barrier but the very essence of what makes something luxurious? Scarcity has long been the driving force behind the prestige and value of the luxury market.[i] Rolex makes you wait for a Daytona, Ferrari chooses who may own its limited releases, and Hermès treats the Birkin as a […]
