#ad, #sponsored, #sued: Influencer Marketing and Consumer Deception
October 2, 2026By Ashley Sanchez
What makes an influencer influential? It is not simply the number of followers, likes, or views. It is the authenticity they portray, creating the belief that the person behind the screen genuinely likes what they are recommending. A favorite pair of leggings, a skincare routine, or an energy drink feels different when it appears in […]