Artificial IntelligenceFeaturedPrivacyThe Lanham ActTrademark Law
Who Owns Your Voice? Trademark’s Expansion into Identity Protection
February 12, 2026By Victoria Reyes
Actor Matthew McConaughey (“McConaughey”) recently sought an inventive shield against artificial intelligence (“AI”) impersonators: he registered trademarks on recordings of his own voice, including his iconic phrase, “alright, alright, alright.”[i] This move made headlines not for its legal precision but for what it revealed: a glaring gap in the law.[ii] As AI makes it […]