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    Who Owns Your Voice? Trademark’s Expansion into Identity Protection

    February 12, 2026By Victoria Reyes

      Actor Matthew McConaughey (“McConaughey”) recently sought an inventive shield against artificial intelligence (“AI”) impersonators: he registered trademarks on recordings of his own voice, including his iconic phrase, “alright, alright, alright.”[i] This move made headlines not for its legal precision but for what it revealed: a glaring gap in the law.[ii] As AI makes it […]

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    Intellectual PropertyTrademark Law

    Rights of Publicity and Trademark Law: How Does the Law Reconcile Them?

    October 10, 2022By Genesis Perez Medina

    The right of publicity prohibits the unauthorized use of another’s name or likeness. Trademark law protects marks and brands from the unauthorized use of others. Both rights are a form of intellectual property (“IP”) rights that prevent unfair competition. However, they protect very different things. The right of publicity protects a person’s attributes and all […]

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